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Don’t let marketers tell you how to age in place

Over ten thousand people turn 62 every day, and with a majority of them homeowners, a growing number of businesses are increasingly using the phrase “aging in place” to market financial products and services to homeowners in the baby boom generation. Many of these businesses and lenders, however, are incorrectly implying that staying in your current home is the only option for aging in place, which isn’t always the best option for everyone.