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Financial coaching

A financial coach is a trained professional who collaborates with and guides their clients to reach their financial goals. The process is personalized and non-judgmental. Financial coaches provide support, encouragement, accountability, and tools to help people make informed decisions.

Financial coaches individualize their approach based on the unique needs of each person served, with the goal of helping them make progress in the area of their financial life that they identify as most important.

Financial coaching is a flexible approach that can work for many types of clients with a wide range of financial goals. People who receive financial coaching demonstrate: 

  • Increased goal attainment
  • Better money management skills
  • Improved savings, debt levels, and credit scores
  • More financial confidence

Information for service providers

Financial Coaching Initiative

Our Financial Coaching Initiative provides professional financial coaching to veterans and economically vulnerable consumers at a diverse set of organizations across the country. 

Research and reports

Research shows that financial coaching can be an effective tool to help consumers improve their financial well-being. Explore findings on the impact of these programs and successful strategies.  


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